Put Your Brand on "TEXAS"

Put Your Brand on TEXAS! As part of our capital campaign, we are hoping to acquire new seating for the Pioneer Amphitheater. We are counting on you or your business to help us with this project by sponsoring seats with your name or the name of your business displayed by the seat number on the back of the chair. This is a 1-2-year project with the goal being to get finish the project by the 56th season.


Our primary complaint is the seats are too small and uncomfortable. Many of our current seats are 17” with the industry standard being 20”. The current narrowness of the seats causes people to “rub shoulders” with the person next to them. The extreme discomfort also compromises patrons who need more room for health reasons.


We have contacted Camatic seating and received a bid for new seats that are wider and can be spaced for maximum audience comfort. All seats will have a cup holder attached. This is the same company that installed the seats at Hodgetown, the new Amarillo professional baseball stadium, home of the Sod Poodles.


For 54 years, TEXAS Outdoor Musical, has drawn people to the area from all over the state of Texas, the USA and the world. The economic impact of the show is over $37,000,000.00 according to a study done by Dr. Neil Terry from West Texas A&M University in 2017. The show gives a glimpse of what makes the Panhandle of Texas a great place to live. It’s part of our heritage. Help keep our history alive.


You can sponsor a seat online by following the "Buy A Seat" link on the homepage or call the TEXAS office at 806-655-2181 or email marketing@texas-show.com.

*According to TEXAS Outdoor Musical ticketing policies. Naming a seat does not provide tickets for all performances in that seat, rather best efforts will be made to provide seating in your named seat at box office prices depending on availability and according to TEXAS Outdoor Musical ticketing policies. The Texas Panhandle Heritage Foundation is a 501(c)(3) charitable organization*

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